YouTube’s new CEO optimistic about NFTs and metaverse

February 23, 2023

By Anjali Kochhar

YouTube’s new CEO Neal Mohan has expressed optimism about integrating new technologies into the video-sharing platform, including non-fungible tokens (NFTs), metaverse, and blockchain.

Mohan, who has recently replaced Susan Wojcicki as the new CEO of YouTube, believes Web3 “opens up new opportunities for creators.” He added that these innovations can help creators and their fans connect on another level and make money in new ways.

“We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible.”

He mentioned that creators can use NFT to give a verifiable way for fans to own unique videos, photos, art, and even experiences. However, Mohan insisted that they need to approach these new technologies “responsibly.”

“And across all these formats, you’ll see even more ways to help creators make money and build a business,” he added, noting that new technologies like NFTs could open up new streams of revenue not only for creators but also for fans and viewers.

Mohan also touched on the subject of the metaverse, claiming that they are “thinking big” about how to make viewing more immersive. He noted that this will likely first impact gaming, where they would try to bring more interactions to games and make them feel more alive.

Last week, Wojcicki stepped down from YouTube after nine years at the helm, outlining plans to start a “new chapter” focused on family, health, and personal projects.

Google has also made a foray into the world of cryptocurrencies and Web3. Last year, the company announced the launch of a cloud-based service for Ethereum projects and developers called the Blockchain Node Engine.

About the author

Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.

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