loyalty<\/u><\/a> engagement solution that offers immersive experiences including gamified incentives, augmented reality treasure hunts, and creative ways to use loyalty points.<\/p>\n\n\n\nVisa’s SVP and Global Head of Issuing Solutions, Kathleen Pierce-Gilmore, emphasized how consumer-brand relationships are evolving. She underlined that the new digital loyalty system makes it possible for brands to provide incentives for purchases and proactive customer involvement, enabling smooth transitions between online and offline experiences.<\/p>\n\n\n\n
According to Visa research, customers’ expectations for loyalty programs are changing, and they now want benefits that go beyond conventional point-based schemes. Nowadays, consumers want rewards depending on their level of engagement, which is consistent with the fact that over 77% of people worldwide appreciate in-person encounters and 60% prefer experiences catered to their tastes.<\/p>\n\n\n\n
With its new product, Visa aims to bridge the gap between web2 and web3 technologies by providing brands with a “customizable enterprise platform” that allows them to craft immersive experiences. Consumers can apply incentives for experiences in a variety of industries, including sports and tourism, using a digital wallet.<\/p>\n\n\n\n