{"id":2706,"date":"2023-01-30T23:59:13","date_gmt":"2023-01-30T23:59:13","guid":{"rendered":"https:\/\/nftmetta.com\/?p=2706"},"modified":"2023-01-30T23:59:14","modified_gmt":"2023-01-30T23:59:14","slug":"amazon-to-launch-its-nft-initiative-soon","status":"publish","type":"post","link":"https:\/\/nftmetta.com\/amazon-to-launch-its-nft-initiative-soon\/","title":{"rendered":"Amazon to launch its NFT initiative soon"},"content":{"rendered":"\n

January 31, 2023<\/p>\n\n\n\n

By Anjali Kochhar<\/p>\n\n\n\n

Popular e-commerce platform Amazon will be launching a digital assets enterprise soon, as reports surfaced recently.<\/p>\n\n\n\n

Amazon has been shopping the digital collectables effort to no shortage of power players in the industry, per multiple sources. Said to be among those entities are layer-1 blockchains, blockchain-based gaming startups and developers and digital asset exchanges. There\u2019s a focus on blockchain-based gaming and related NFT applications, as per the sources quoted in the reports.<\/p>\n\n\n\n

One example in the works, per one source: getting Amazon customers to play crypto games and claim free NFTs in the process.<\/p>\n\n\n\n

The effort is still developing, sources said. April appears to have been pencilled in for the e-commerce giant to make its bold crypto ambitions public.<\/p>\n\n\n\n

Amazon \u201ccoming into the space\u201d is \u201ca big one\u201d for crypto \u201cfor many different reasons, one source said.<\/p>\n\n\n\n

\u201cWe knew it was possible,\u201d the source said. \u201cBut now it seems like it\u2019s really happening. That\u2019s going to affect the existing players in the space \u2014 if they execute and do this right and are smart about it.\u201d<\/p>\n\n\n\n

It wasn\u2019t immediately clear who in terms of personnel is leading Amazon\u2019s NFT initiative. Details about the platform, which would include certain NFT gaming initiatives, are still unfolding, but two sources said the platform is set to run out of Amazon proper, rather than its popular web-hosting platform, Amazon Web Services (AWS).<\/p>\n\n\n\n

An additional fifth source said Amazon has been exploring a number of other Web3 initiatives of late. When it comes to both the platform and Amazon\u2019s additional crypto forays, a number of internal hires would likely be a prerequisite, one source said.<\/p>\n\n\n\n

While Amazon Web Services has posted occasional roles for developers and engineers in the Web3 realm, the e-commerce site is not as well known for exploring the crypto or blockchain arenas.<\/p>\n\n\n\n

An Amazon Coins<\/u><\/a> program continues to exist, following an introduction in 2013, but it is more akin to a straightforward loyalty program than a crypto initiative.<\/p>\n\n\n\n

Andy Jassy, the CEO of Amazon, has previously stated that he is open to the company selling NFTs \u2014 and that the company is not closing the door to cryptocurrencies generally.<\/p>\n\n\n\n

About the author<\/strong><\/strong><\/p>\n\n\n\n

Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.<\/p>\n","protected":false},"excerpt":{"rendered":"

January 31, 2023 By Anjali Kochhar Popular e-commerce platform Amazon will be launching a digital assets enterprise soon, as reports surfaced recently. Amazon has been shopping the digital collectables effort […]<\/p>\n","protected":false},"author":1,"featured_media":2709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/posts\/2706"}],"collection":[{"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/comments?post=2706"}],"version-history":[{"count":1,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/posts\/2706\/revisions"}],"predecessor-version":[{"id":2710,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/posts\/2706\/revisions\/2710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/media\/2709"}],"wp:attachment":[{"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/media?parent=2706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/categories?post=2706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/tags?post=2706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}