November 16, 2022<\/p>\n\n\n\n
By Sharan Kaur Phillora<\/p>\n\n\n\n
After purchasing the CryptoPunks and Meebits NFT project IP from Larva Labs in March, the startup announced that it has acquired NFT startup WENEW, co-founded by famed artist Mike \u201cBeeple\u201d Winkelmann.<\/p>\n\n\n\n
Here’s what we know:<\/p>\n\n\n\n
WENEW is an NFT powerhouse known for web3-centric partnerships with celebrated brands such as Louis Vuitton, Playboy, Wimbledon, Gucci, Puma, and others; in addition to these high-profile collaborations, WENEW is home to the narrative-driven NFT collection, 10KTF.<\/p>\n\n\n\n
\u201cFigge, Beeple, and the WENEW team have found a way to create a captivating serialized story for web3 while also managing to tap into the passion people have for their digital avatars and customization,\u201d said Greg Solano, co-founder of Yuga Labs. \u201cStorytelling and world-building are foundational at Yuga, and I\u2019m thrilled that we get to work with the creative mind hive at WENEW in a much more robust way. The possibilities of what we can do together are endless.\u201d<\/p>\n\n\n\n
10KTF is a story-driven NFT project built around a fictional \u201cdigital artisan\u201d named Wagmi-san, who develops custom outfits that owners of popular PFP projects\u2014including the Bored Apes, but also Cool Cats, Nouns, Moonbirds, and others\u2014can apply to their owned NFT artwork. Owners can also order physical apparel based on their PFP artwork.<\/p>\n\n\n\n
Following the acquisition, Figge will join Yuga\u2019s leadership team as the Chief Content Officer, responsible for pushing the boundaries of imagination and creativity at Yuga through out-of-the-box content strategies and experiences. Beeple, aka Mike Winkelmann, will join Yuga Labs as an advisor.<\/p>\n\n\n\n
In addition to Figge, nearly 20 WENEW employees will move over to Yuga, bringing Yuga\u2019s full-time staff to over 100 people around the world.<\/p>\n\n\n\n
About the author<\/strong><\/strong><\/p>\n\n\n\n Sharan Kaur Phillora\u2019s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology \u2013 two emerging technologies that will change how we interact with each other in the future. When she isn\u2019t exploring a new idea or concept, she enjoys reading literary masterpieces.<\/p>\n","protected":false},"excerpt":{"rendered":" November 16, 2022 By Sharan Kaur Phillora After purchasing the CryptoPunks and Meebits NFT project IP from Larva Labs in March, the startup announced that it has acquired NFT startup […]<\/p>\n","protected":false},"author":1,"featured_media":2153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/posts\/2152"}],"collection":[{"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/comments?post=2152"}],"version-history":[{"count":1,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/posts\/2152\/revisions"}],"predecessor-version":[{"id":2154,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/posts\/2152\/revisions\/2154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/media\/2153"}],"wp:attachment":[{"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/media?parent=2152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/categories?post=2152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nftmetta.com\/wp-json\/wp\/v2\/tags?post=2152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}