September 5, 2022<\/p>\n\n\n\n
By Murtuza Merchant<\/p>\n\n\n\n
Global companies now have the chance to investigate various methods of communicating with customers thanks to the rise of non-fungible tokens (NFTs) and metaverse concepts.<\/p>\n\n\n\n
Herm\u00e8s, a luxury brand, is getting ready to enter this market by filing trademark applications.<\/p>\n\n\n\n
Herm\u00e8s submitted a trademark application just for its name in an effort to diversify into NFTs, virtual currency, crypto, and NFT trading, virtual goods markets, apparel, footwear, and fashion shows.<\/p>\n\n\n\n
Michael Kondoudis, a certified trademark attorney, reported the August 26 petition with the United States Patent and Trademark Office (USPTO) in a tweet on August 31.<\/p>\n\n\n\n
In addition, Herm\u00e8s will provide downloadable video game software with virtual products and user authentication services utilizing e-commerce technology, among other things, provided the trademark application is authorized.<\/p>\n\n\n\n
Luxury companies embrace the crypto realm<\/strong><\/p>\n\n\n\n Despite the weak markets, many international luxury watch and clothing manufacturers have shown an increased interest in the realm of cryptocurrency.<\/p>\n\n\n\n For instance, Jacob & Co said that the brand-new Astronomia Solar Bitcoin limited edition will be on display by appointment only during the world premiere of “The Geneva Watch Days.”<\/p>\n\n\n\n The first high-complication wristwatch influenced by cryptocurrency is the Bitcoin-themed watch.<\/p>\n\n\n\n Notably, luxury companies’ involvement in cryptocurrencies is seen as noteworthy since some of their items are thought to be better investments than conventional assets.<\/p>\n\n\n\n For instance, it was discovered in September 2020 that from the Herm\u00e8s Birkin bag’s debut year of manufacture in 1981, it had outperformed both the S&P 500 and the price of gold.<\/p>\n\n\n\n About the author<\/strong><\/strong><\/p>\n\n\n\n Murtuza Merchant is a senior journalist and an avid follower of blockchain and cryptocurrencies.<\/p>\n","protected":false},"excerpt":{"rendered":" September 5, 2022 By Murtuza Merchant Global companies now have the chance to investigate various methods of communicating with customers thanks to the rise of non-fungible tokens (NFTs) and metaverse 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