August 29, 2022
By Murtuza Merchant
Candy company Mars has introduced a limited-edition M&Ms, that bear Bored Ape Yacht Club NFT artwork.
The agreement is between Mars and the 10:22 PM label of Universal Music Group, which acquired the Ape NFT photos from a renowned collector.
“Consumers’ expectations for what they want from their favorite brands [have] shifted, and at Mars, we know we need to be more innovative than ever with such a culturally famous brand like M&M’s,” says Mars Wrigley Global Vice President Jane Hwang.
The Bored Ape and Kingship logos are included on each piece of Mars’ NFT-Inspired M&Ms, which were only produced in small quantities.
The exclusive NFT sweets in gift boxes and jars will only be sold in a total of 10,000 items, according to the company.
There are no more Gold Gift Boxes available.
The M&M’s Celebratory Gift Box is still available for $59.99 USD.
For $39.99, customers can also purchase the limited-edition M&M’s Kingship gift container.
It is however uncertain whether Mars will reintroduce the limited-edition Kingship M&Ms.
One of the most well-known NFT initiatives in the NFT sector is the Bored Ape Yacht Club.
According to data from CryptoSlam, Yuga Labs’ NFT collection has produced approximately $2.4 billion in secondary trading activity so far.
About the author
Murtuza Merchant is a senior journalist and an avid follower of blockchain and cryptocurrencies.
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